Data communication is the transfer of data from one device to the next through the use of a transmission medium. It can be accomplished through wired media such as twisted pair cable or coaxial cable as well as wireless media such as optic fibers VDR options or radio waves. The data must be encoded, encapsulated, and transmitted by the sending device, and decoded and decapsulated at the receiving device. This process is similar in nature to the analog transmission process, however, it is much more complicated and focuses on binary data (1s & zeros).

To increase efficiencies within an company, companies are making use of data communication to share data more effectively with dispersed users. For instance, an automobile manufacturer needed to communicate information to 6’000 untrained and dispersed dealers of spare parts to ensure that their inventory was in line with demand and reduce waste. This required communication over the network that was not optimized for data communication and the use of an app on mobile that was difficult to navigate for new users.

Effective data communication begins with understanding your audience and how they perceive the data. It involves creating visuals that help tell the story, providing contextual information, and articulating the data’s insights using a clear narrative. It also involves adjusting the content to each individual audience according to their structure, technical proficiency and level of interest. It also involves pushing the creative boundaries to make data communication more memorable and memorable.